Keith LaMorticella got his start in the mortgage industry 1998 as a loan officer at Ameriquest Mortgage. After having immediate success as a loan officer, Keith decided to open his own mortgage company, Loan Star Mortgage. Loan Star Mortgage had two offices, one in Boardman, Ohio and another in Blue Ash, Ohio. Keith continued to grow the company until the 2008 mortgage crash. Bound and determined to keep going, he was able to weather the storm and made it through one of the toughest financial disasters in United States history. In the aftermath and recovery from the housing crisis, Keith continued to help others achieve the American Dream of becoming a home owner. Today with the economy having recovered and rates being at all time lows, he continues to help customers finance their dream. In his personal time Keith enjoys spending time with his wife of 16 years. Keith can also be seen proudly cheering on all three of his children at their various sporting events. For as much time that Keith spends working, he proudly boasts that he has never missed any of his children's events.